Rain gear market is entering into a new stage of development

Home >> Rain gear market is entering into a new stage of development

Author: Time:2013-05-28 10:43:34 Click:127

    Rain gear is one of the indispensable necessities in our daily life, with the country's industrial structure adjustment and improvement of people's living standard, and in recent years with the influx of Hong Kong and Taiwan capital enterprise, rain gear market has been developing rapidly. S & P consulting industry analysts pointed out that in recent years, the improvement of consumption levels and the change of consumption habits made the rain gear products become the ranks of the fast moving consumer goods in developed countries. Rain gear manufacturing industry is a typical labor-intensive industries, China's labor costs are relatively low, compared with Europe and the United States and other developed countries, rain gear industry in China has a great advantage. After a long development, rain gear production technology is developing towards the direction of the portable, stylish, multi-functional. Technological level of development is mainly reflected in the following areas:
    1. application of new materials, the application of new materials will accelerate the upgrading of rain gear products and improve the quality of life of consumers.
    2. rain gear product’s design and development, product design, product structure and design innovation make the appearance of rain gear products diversification and promote the development of the industry.
    3. rain gear products’ manufacturing process, the use of automatic machines and machinery tools improved the production efficiency and reduced labor costs and increased the corporate profits.
    At present, the export volume and value of China's rain gear occupied about 80 percent of the world's total. The quantity of our existing rain gear manufacturers is more than 2000, but there is only 31 manufacturers whose annual output is more than 1 billions dollars, and only 200 manufacturers have an anual output of over 5 million dollars,the industry's top four enterprises’ market share is only about 10%, so rain gear industry urgently needs a strong brand.According to<< 2009 rain gear industry development strategy analysis and competitive strategy research report>> issued by the S & P Consulting, rain gear production technology in China has been improving a lot, but still there is a big developing room in overall level of equipment, the use of new materials, the design of the productst. Rain gear market in China will gradually entered into a new stage of development.